Monday, April 23, 2007

What's Your Ecological Footprint?

In celebration of Earth Day yesterday, and what I usually make a "green" week, I wanted to share with you an interesting link out of Australia which looks at an individual's Ecological Footprint. Imagine that each one of us, or our business, leaves it's own stamp on the planet through our use of electricity, water, and other natural resources. This is called your ecological footprint.

How big do you think your ecological footprint is? How big is your business ecological footprint?

Take this fun online assessment here to figure out how big is your ecological footprint:

What is one thing you can do this week, as a professional or a business to reduce your ecological footprint? It may be as simple as changing a lightbulb to the lower wattage florescent type, or taking the stairs instead of an elevator, or walking to the store instead of driving. It may also be as big as looking at your company's travel policy and seeing how in-person air trips can be replaced through virtual meetings.

As someone who completed their Masters in Envrionmental Studies, I have to say it is encouraging to see more of a focus in the media on the environment these days. Does it reflect your concerns and action? Your business' concerns and action?

I'd love to hear your thoughts -- feel free to comment below.

Have a green week,

Jennifer Britton, MES, CPT, CPCC, CHRP
Potentials Realized
Toll Free: 1-866-217-1960
Email: jennifer[at]potentialsrealized[dot]com

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