Are you a business owner, manager or employee who is looking for some tools to make you stand out in the crowd? How do you communicate your competitive advantage? What sets you apart? What makes you unique?
A new book has hit the bookshelf, written by Sam Horn, who I had the privledge of hearing speak a couple of years ago at a conference. She is launching her newest book - POP! Stand Out in Any Crowd. The book covers 25 ways to create attention getting titles, taglines and approaches. POP stands for purposeful, original, and pithy. Looking at what I took away from Sam's one hour presentation a few years ago, I can't wait to get my own copy! For more information on the book visit the book's website, or order it from Amazon today.
To read Sam Horns' article on "What is the POP process and How Can it help me be One of a Kind" click here. Enjoy!
Have a great weekend,
Jennifer
Jennifer Britton
Potentials Realized
http://www.potentialsrealized.com
Friday, September 08, 2006
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