Friday, March 28, 2008

Gearing Up for Earth Hour

I’m gearing up for Earth hour tomorrow evening here in Toronto from 8-9pm. Toronto like dozens of other cities around the world will be undertaking an hour of voluntary “lights out”

Originally started in Sydney, Earth Hour seems to be growing exponentially. Last year over 2 million people and 2100 businesses took part.

For a quick overview of what Earth Hour is, check out this Toronto Star article:

Some of the cities we will be joining tomorrow evening include:
Montreal, Vancouver, Bangkok, Tel Aviv, Copenhagen. The Toronto Star reports that over 150 cities in Canada alone will be participating this year – giving Canada one of the highest participation rates around the world.

What will you be doing for Earth Hour?

My own roots are intially in the environmental sector, and as such this initiative has captured my attention. Some of you may know that I hold a Masters degree in Environmental Studies, and a significant part of my work globally involved support to community based initiatives such involvement in establishing the Santa Elena Rainforest Reserve in Costa Rica, sea tutle research and environmental education in Guyana, and then support to the countries of the OECS (Eastern Carriben) on the GEF funded work around biodiversity and climate change initiatives, legislation and education. That's why when I do get to write about environmental issues and corporate social responsibility on the part of businesses - I get so excited!

I think that this is a great initiative and my hats off to WWF to finding an initiative and message that is really getting people inspired and fired up (especially little children). What steps will you take today to do your part?

With Earth Day also a few weeks away (April 22nd ) keep your eyes posted for more on what what you, your team and your business can do for the environment.

Have a great weekend!


Jennifer Britton, PCC, CHRP, CPT
Potentials Realized
Group Coaching Essentials
Toll Free: 1-866-217-1960
Email: jennifer(at) potentialsrealized(dot)com

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