Thursday, September 20, 2007

Mass Career Customization

Today marks the publishing of a fantastic new book from Harvard Business School Press - Mass Career Customization: Aligning the Workplace with Today's Nontraditional Workforce. Written by Deloitte execs Cathleen Benko and Anne Weisberg, the book explores how the workforce is changing and provides a framework of options for workers and organizations to adapt to the changing needs of today's workforce.

Benko and Weisberg explore six workforce trends that have shaped the new workforce landscape including:
1. Knowledge Worker Shortfall
2. Changing Family Structures
3. More, Better Educated Women
4. Changing Expectations o Men
5. Gen X and Gen Y
6. Technology

All of these forces have led to a new landscape where workers are changing professions, employers, and even opting out of the workforce.

The publication of this book is extremely timely. For those doing business in Canada, you will have most likely been inundated with the latest Census results, which underscore some of the other demographic changes the nation and workforce is going through. You can access the Stats Canada Census site here.

I'll be blogging more on MCC - Mass Career Customization - in coming weeks, as the book is packed with useful information and implications for the workforce today.

The Chicago Tribune recently featured MCC in an article. You can read the article here here.


Jennifer Britton, CHRP, CPCC, PCC
Potentials Realized
Toll Free: 1-866-217-1960
Email: jennifer {at} potentialsrealized{dot}com

1 comment:

Career4Change said...

Thanks for sharing this information! It is going to be extremely useful for the work I perform as an Appreciative Career Coach. I found your blog today as I just open mine and totally love it!